Wednesday, July 2, 2008

Parker Wishik, PR Agent

I still have not decided what sector of public relations I want to go into when my time at LSU is over (personally not looking forward to that, either!), so I wanted to test out life in one of the areas during my first internship.

Deveney Communication is a PR agency, and the agency environment greatly contrasts to the corporate and nonprofit environments in that you’re dealing with multiple clients, not just one. That is definitely something that has always appealed to me and definitely was a reason I applied at several agencies for internships.

Deveney has a great reputation in the industry as one of the top boutique firms in the country, which means they’re very small but very good. Don’t let the size of the Deveney team fool you: we handle several high-profile clients, some with international reach. I’ve been assigned to work with Ruth’s Chris Steak House (now a holding of Ruth’s Hospitality Group, Inc.), Louisiana Office of Tourism and Starbucks, and I’ve also done work with LSU Health Care Services Division, Planet Beach, Touro Infirmary and New Orleans Museum of Art.

This is just a handful of our clients, and this is evidence of the benefit of working for a PR agency. Working for a corporate entity seems like it might become boring, seeing as it’s the only client you’ll work for, but with the variety of clients at an agency, you may work for a different one each day. It’s a gratifying experience.

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